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商品編號： 9-707-447 出版日期： 2006/09/19 作者姓名： Casadesus-Masanell, Ramon;Mitchell, Jordan;Voigt, Erich Alexander 商品類別： General management 商品規格： 21p 再版日期： 2013/11/15 地域： Europe;United States 產業： Airline industry;Apparel accessories 個案年度： 1992 - 1992
商品敘述：
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus'' decision to pursue the A380 and Boeing''s decision relating to developing a stretch 747.
涵蓋領域：
Software development and engineering;Strategic analysis;Business models;Decision making;Game theory;Incubators;Manufacturing processes;Strategic alliances;Production processes
相關資料：
Case Teaching Note, (5-710-405), 25p, by Ramon Casadesus-Masanell, Erich Alexander Voigt, Jordan Mitchell;Spreadsheet Supplement, (9-720-851), 0p, by Ramon Casadesus-Masanell;Spreadsheet Supplement, (9-720-852), 0p, by Ramon Casadesus-Masanell
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